I get asked about my content workflow more than anything else. The question is almost always some version of: “How do you do all of this?”
The honest answer: I don’t do all of it. I systematised the parts that matter and cut everything else.
The core principle: low-variance, high-ROI
I don’t produce content with high effort and unpredictable returns. I produce content with moderate effort and predictable returns.
That means:
- Search-based videos over trend-chasing
- Evergreen topics over news-driven content
- Deep, useful videos over frequent, shallow ones
The three tools I use
Notion (CreatorFlow) — My content brain. Every video idea, script draft, publishing checklist, revenue tracker, and email sequence lives here.
YouTube Studio — I check analytics once a week, not daily. Looking at data too frequently is a form of procrastination disguised as optimisation.
Email service provider — I won’t name one here because the platform matters less than the list. Build the list. That’s the asset.
The weekly rhythm
Monday: review pipeline, pick this week’s focus
Tuesday/Wednesday: create
Thursday: edit or delegate editing
Friday: publish + send newsletter
Weekend: nothing. This is non-negotiable.
The one thing that changed everything
I stopped measuring success by views and started measuring it by email sign-ups. A video that gets 500 views and generates 50 email subscribers is worth more to me than a video that gets 50,000 views and generates 10.
Systems make this measurable. Without a system, you’re guessing.
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Suresh Khirwadkar
I help creators turn audiences into businesses, and build tools like NextVid and Voxlode for finding opportunities and understanding audience demand.